Barcelona, Spain – DreamGlass® Shines in Volkswagen’s High-Impact Beetle Launch
In a striking fusion of automotive innovation and architectural technology, Volkswagen partnered with Dream Glass Group (DGG) to unveil the 2012 Volkswagen Beetle at Barcelona International Airport.
For this high-profile launch, a custom-built podium of stainless steel was positioned in the airport’s sky center—encased within a dynamic cube constructed from DreamGlass® switchable privacy glass. The panels alternated between opaque and transparent every 30 seconds, captivating passersby with an evolving reveal. Simultaneously, plasma screens mounted on the cube’s exterior displayed a synchronized visual timeline of the Beetle’s evolution.
The climax of the installation featured a countdown that culminated in the glass instantly switching to transparent—dramatically revealing the new model to travelers and onlookers. The installation remained on display throughout January 2012, drawing enthusiastic attention and reinforcing Volkswagen’s legacy of innovation.
This successful collaboration exemplifies how DreamGlass® elevates experiential marketing, enabling brands to create immersive, memorable product unveilings through the power of smart glass.
For more information on DreamGlass® privacy solutions, click here or contact us directly. Additional details are also available on Volkswagen’s official website and across our social media platforms.
